JS Ceramics has been a Tauranga Ceramic institution since 2004. After initially focusing on the kiwiana/gift shop market, JS Ceramics (previously Jenz Studio) decided to move into beautiful everyday use homeware items. With a target market slightly different to their previous retailers, new branding was needed. As JS Ceramics are all handmade, no two are exactly the same - a logo was required to reflect this aesthetic. Brand Collateral was rolled out including; catalogue, website, ceramic design, art direction & styling. Cover image credit - Alice Veysey, Paper & Pearl Photography.